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Posted November 9, 2014 by Defiance in Music Updates
 
 

Jaime Payne – Figure It Out


Toronto (via Huntsville, Ontario) folk-pop singer, songwriter releases new
MuchFACT video for her latest single “Figure It Out”

And… featured in the new video, Payne created a fictitious app called
‘Cuddler’ (a way to meet up with people for a hug or cuddle), and
coincidently, something exactly like it was just released as an actual app!


Toronto, ON, October 21, 2014 – Toronto folk-pop singer, songwriter Jaime
Payne releases a brand new video for her latest single called “Figure It
Out” – official video release date: October 21, 2014.

Upon the release of her new MuchFACT video (#3 on the Fresh Five Countdown
on The Verge/ SiriusXM 173, October 11, 2014), Payne says, “I play music to
share my own stories. I want to sing songs that say something important, not
just popular. Something that resonates. Music that you feel to; a song that
makes you think.”

THE NEW VIDEO > “Figure It Out”: http://youtu.be/tCYsimTyXu8
THE SINGLE > “Figure It Out”:
https://soundcloud.com/jaime-payne-music/figure-it-out-jaime-payne

Of her new single (official release date: September 30, 2014) and new
MuchFACT video, Payne states, “The video is a commentary on current social
mores around dating, relationships and the unreasonable lengths that young
women go to in order to meet unrealistic appearance and behavioural
expectations. I needed it to NOT have a happy ending. I also switched the
gender roles and used the toy bear as the male character. Despite desperate
changes we make, the outcome is often predictable; we cannot change for
others and always expect a happy ending. I stand by my video ending. It is
the whole point of the song.”

“Figure It Out” (now available via iTunes) was recorded and produced in
Toronto by Dane Hartsell (21 Music/Universal Music Canada). On the
recording, Dane Hartsell played bass, keys, lead guitar, Jaime Payne played
rhythm guitar and Mike Langford played drums. The video was produced by
Tyler Knight of KnightVision (Orillia, Ontario).

Payne, who created and also directed her new video, explains, “I shot a mock
video as a live storyboard for my videographer, so I could properly
articulate my vision. I created a fictitious app called ‘Cuddler’ (a feature
in the video), which provides a way to meet up with people for a hug or
cuddle, and as it turns out, something exactly like it was just released as
an actual app! Total coincidence!” http://cuddlrapp.com.

Recent extensive touring includes gigs with such renowned artists as Andy
White, Stephen Fearing, Hawksley Workman, Craig Cardiff and Matthew Barber;
in venues like the Hidden Valley Resort, Supermarket and Free Times Café,
and at festivals such as Windsong Music Festival and Andy McLean’s inaugural
Muskoka Sound Music Festival, September, 2014.

ARTIST INFO: http://www.jaimepaynemusic.com.

Jaime Payne (pronounced J’aime) began to perform under the name “J’aime” in
2010. She states, “Lyrically, I invite audiences into my life at an intimate
level, and this is when I began opening myself up to be musically vulnerable
and honest.”

In February 2011, Payne released her debut full-length album titled
‘J’aime’, followed by a VIA Rail cross-Canada tour and performances
throughout Europe. By September 2011, Payne moved to Peterborough, Ontario
to pursue a neuropsychology degree, but soon found herself with a new
resolve to make music her full-time career.

Payne released her second independent album ‘Mark ‘n my words’ on January
25, 2013; she dropped the apostrophe in her first name “J’aime” (she says it
confused people) and completed a three-month southern Ontario tour before
moving to Toronto.

MEDIA STATS, QUOTES, REVIEWS:

#3 on the Fresh Five Countdown on The Verge/SiriusXM 173, October 11, 2014 –
https://www.facebook.com/theverge/timeline

#3 on Top 20 Countdown on Hunters Bay Radio, Oct 17, 2014 –
http://muskokaonline.com/HuntersBayRadio/TheCountdown/tabid/141/Default.aspx

MuchMusic.com playlist –
http://www.muchmusic.com/music/muchvideodance/playlist/cid/1097211/jaime-pay
ne-figure-it-out


Re the real app: “Introducing Cuddlr: a brand new ‘location-based
social-meeting app for cuddling.’ The app, which is rated 17+, hit the
iTunes app store Thursday (September 18) to much fanfare from around the
web.” – Lauren O’Neil, CBC News, September, 2014;
http://www.cbc.ca/newsblogs/yourcommunity/2014/09/tinder-for-cuddling-cuddlr
-app-finds-you-strangers-to-snuggle-with.html


“Anybody who saw you playing was enthused, enthralled and also captivated
because you’re a great story teller.” – Brian James, Moose FM 105.5.

ABOUT:
Huntsville, Ontario-born, now Toronto resident, folk-pop singer, songwriter
Jaime Payne captivates audiences with her small-town personality,
open-hearted honesty and authentic live performances. She released her debut
full-length album titled ‘J’aime’ in February 2011, her second album ‘Mark
‘n my words’ on January 25, 2013, and her latest single, “Figure It Out”, is
her most stand-out effort to date.

MuchFACT supports the Canadian music community through funding and promotion
of music videos and related music content for all media platforms. MuchFACT
is exclusively funded by Much & M3, divisions of Bell Media Inc.

–30–

For media information, photos, music/digital download link and interviews
contact:
Laurie Lockhart
GET THE MESSAGE Publicity
Tel: 416-988-2530 / Email: publicity@getthemessagepr.ca
Facebook.com/GETTHEMESSAGEpublicity / Twitter.com/getthemessagepr
www.getthemessagepr.ca

For more artist information please visit:
www.jaimepaynemusic.com
Facebook.com/jaimepaynemusic
Twitter.com/jaimepaynemusic
YouTube.com/user/jaimepaynemusic
SoundCloud.com/jaime-payne-music


Defiance